Our food labels provide great nutritional information in a single box that is literally black and white. However, as clear as they may seem, some labels are as clear as mud.
They often mislead and confuse and leave the consumer with a “myth” about food. What is not said or how it is said often leads to false implications. Maybe this needs to be decoded for consumers.
Let’s look at three common myths.
Studies show that 76% of adults read food labels. About 60% find them misleading.* Efforts are underway to change food labeling, and Farm Bureau has lobbied for these changes. Until changes are made, what can we do?
For those of us who have our feet firmly on the ground, we can share the truth about the good food we produce. Consider how you can share these messages. How can you take these facts with you to engage people? Perhaps you can partner with your local grocery store for a promotion. Can you bring compact information cards with you to place next to your meal at church? Perhaps you feel confident enough to ask someone at the grocery store if they have a question about the meat or milk they are purchasing.
The most essential thing to consider is customer outreach. Speak their language. Be where they consume or buy food.
Be artistic in engaging your customers. Without conversations and busy support, we cannot change anything.
Together we can make a difference one customer at a time and facilitate them understand the truth about food. I challenge you to rise to the occasion and try.
If you’re looking for a starting point, check out the WFBF Promotion and Education Playbook. The Playbook includes activities and events for all ages, time frames, and budgets. You can find it by visiting wfbf.com/programs/promotion-and-education/playbook.
* Source: ucsusa.org/resources/transparency-food-labeling
